October 2, 2015
Bellevue-based BoldIQ is committed to doing only what it is good at, which is helping companies optimize their resources. BoldIQ created a software platform that evaluates demand and its constraints, supply, and the environment surrounding a company, and produces a plan for the best use of resources to solve a problem.
The platform is most easily applied to transportation solutions, but the company also is looking at improving the efficiency of the healthcare and energy systems.
“These industries are purely on-demand,” said CEO Roei Ganzarski. “We want to help them make the best use of their resources to meet whatever demand-customer mission they have to do.”
The software accepts a series of inputs about resources available, such as the number of taxi cabs, airplanes, or hospital beds; the constraints, such as weather, traffic, available doctors, or road closures; and the demand, such as cargo, patients, or travelers, and provides a plan to achieve the optimum efficiency. As the variables change, the software modifies the plan.
It’s about “practice what you preach” for Ganzarski when it comes to optimizing BoldIQ’s own resources and people. It’s easy for young companies to get distracted by the array of problems in the marketplace and try to fix them all, but Ganzarski said that’s how some companies get into trouble.
“The ability and requirement of us to focus on what we are good at as a company, where can we add value for customers, and where will that combination provide the best return for us and the customers,” Ganzarski said. “That really drove us to focus on only a few key industries and turn down other potential business, which is hard to do but really important. Otherwise you spread your resources really thin and not do a good job, or as good of a job as you could, for your customers.”
BoldIQ’s mission of doing only what the company is good at is more than just a customer-facing initiative. The company translates that mission internally as well, where all 12 employees focus on product development. Ganzarski hires external firms to handle other tasks of running a company, such as finances, marketing, sales, legal, and human resources.
“It allows me as CEO to truly focus on our product, our service, and our customers, and not a bunch of other things,” Ganzarski said. “It allows me to pick the best of each industry to hire the service that I need.”
Being passionate about resource allocation comes naturally to Ganzarski, who said he’s sometimes accused of being too passionate. “The reason is because I don’t do things I’m not passionate about.”
The company was founded in Seattle, but when it needed more office space, Ganzarski moved the headquarters to Bellevue to accommodate its employees, most of whom live on the Eastside. Ganzarski puts a lot of effort into ensuring employees have a balance between their work and home lives.
“We provide phenomenal healthcare at no expense for the employee because what we don’t want is an employee sitting in front of their computer but focused on affording their children’s braces or the cost of an extra lab test,” Ganzarski said. “I want you to know that your family’s health is taken care of so when you’re at work you can focus on work.”
The same thought process is applied to vacation time, which is unlimited for BoldIQ employees.
“An employee should not be concerned about taking a vacation day to attend their child’s recital or school play,” Ganzarski said. “If you’re doing your job, go home when you need to. If you want to flex hours to get the job done, do that.”
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